5 Steps to Social Media Marketing

Your Social Media and Digital Marketing Plan should not be causing you anxiety.

By following some simple steps, you can outline your expectations and goals for the year and ensure that you are meeting them realistically.

  1. Evaluate your market and competitors.

This is critical to see what others in your category are doing in the market. Not only can you identify some best practices, you can also see what not to do on Social Media.

  • Who are your closest competitors?
  • Which social channels are they using to connect with their audience?
  • What are they doing well and not so well?
  • What content are they producing and how is it performing?
  • Where do they need to improve on social?

2. Do your own social Media Audit.

Before you can start considering your social media marketing strategy, it is crucial that you gain an in-depth understanding of your brand’s social performance in the previous year, half-year or quarter.

Look carefully at the metrics from each channel, so you can see where and how you have generated leads, driven traffic to your website, pushed social follows, and increased conversions.

After you have fully audited your year’s social performance, you will have a clear understanding of your previous successes and failures. You can then use this information to plan an effective social media marketing strategy for the future.

3. Define your own Goals and Strategy

Social media marketing goals should always be closely aligned with your company’s wider goals. Marketing goals can vary greatly depending on your industry, the size of your company, your audience, your competition, and many other factors. However, potential goals could include…

  • Increasing brand awareness
  • Driving traffic to your website
  • Building a community on social
  • Increasing Sales
  • Generating leads

Make sure they are all:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

4. Define your Audience

You need to know who you are wanting to speak to as this may dictate your tone of your messaging. Who we think we want to target and who may be our consumer might differ, so be open minded with this one. Define them by:

  • Interests
  • Demographics
  • Radius/Area/Geography

5. Identify your channels

Not every business should be on every channel. Depending on your budget and your time allowance, decide on the best channel/s to use and focus on them.

It is better for your ranking and budgets to rather be selective.

Once you have all of this in place, it is crucial to implement your plan with regularity. Social Media is just that, Social. You should allocate your time and effort accordingly, as this will directly impact your business.