Chatbots and all that Jazz
Technology has definitely made the world a smaller place with more and more connectivity enabling ever the most far reaching places on the planet to be connected.
It is much harder to swtich off and recover from technology which is bombarding our lives every day. Marketing on the Digital and social platforms is just growing each day. It is easier to share content (Good or bad) and gain more information than we need in terms of products, competitive pricing and opportunities.
And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. Because of this, in order to keep up with your competition, you need to keep up with the trends.
Think back over the last 5 years of your business or company, and see the impact that technology has had on the running and success of your business. You need to identify which business technology will benefit your business and implement it accordingly. Your business will grow if you retain and actively reach new customers in a proactive way rather than getting left behind.
One of the main trends we can bank on is the use of AI and the explosion of the use of Chatbots.
Many companies will introduce and continue to use chatbots, the effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.
Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for.
Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering questions on your behalf. And subsequently customers tend to appreciate the personalized service and getting their questions answered.
Additional Benefits of Using Chatbots in Digital Marketing:
a). It Saves Time: Unlike humans, a chatbot can provide answers quickly to all kinds of questions. And quick responses mean that customers can make decisions faster.
b). Customer Satisfaction: Unlike humans, the chatbot doesn’t need time to rest. Any time the customer wants information, it’s right at their fingertips. And as the chatbot responds more accurately, your sales conversion rates will increase as well.
c). Good Humor: A chatbot is never moody. You will never hear customers complain about being turned away. They are unbiased, clear, and informative- all the qualities that make your customer feel at ease.