Treatonomics: Why South Africans Splurge in a Squeeze
In 2026, the South African consumer is navigating a fascinating psychological paradox. While the macro-economy feels restricted, the micro-economy of the “small splurge” is exploding. We call this Treatonomics.
When the Times Get Tough, Don’t Go Quiet: Why Staying Connected with Customers Matters More Than Ever
Let’s face it, economic downturns happen. It’s a scary time for businesses of all sizes. Budgets tighten, wallets snap shut,and the urge to retreat and wait for the storm to pass can be strong. But here at Sonic Digital Media, we want to share a secret: even when the going gets rough, staying connected with your customers is critical. In fact, it’s arguably more important than ever.