The Power of Brand Storytelling in your Social Media

Regardless if you live in the bushveld or a large city, small and medium-sized enterprises (SMEs) are the backbone of the local economy. Beyond offering quality products and services, these businesses have a unique opportunity to connect with the community on a deeper level. By sharing their brand story, SMEs can build lasting relationships, foster loyalty, and contribute to the overall growth and development of your community.

Regardless if you live in the bushveld or a large city, small and medium-sized enterprises (SMEs) are the backbone of the local economy. Beyond offering quality products and services, these businesses have a unique opportunity to connect with the community on a deeper level. By sharing their brand story, SMEs can build lasting relationships, foster loyalty, and contribute to the overall growth and development of your community.

Measuring Success: The Importance of Effective Analytics

How Sonic Uses Data to Track Performance and Optimise Campaigns At Sonic, we utilise a variety of analytics tools to track and measure the performance of our clients' digital marketing campaigns. These tools include Google Analytics, Facebook Insights, Twitter Analytics, and custom-built dashboards.

In todays digital world, it’s essential to have a clear understanding of your campaign’s performance. This is where analytics comes into play. By tracking and analysing data, businesses can gain valuable insights into their audience, measure the effectiveness of their marketing efforts, and make data-driven decisions to optimise their strategies.

How Election Ads Affect Us All: When Too Much Becomes Too Much

Let's chat about something that's been on everyone's minds lately: those political party ads that seem to be everywhere we turn. You know the ones – they flood our TVs, radios, social media feeds, and even our streets. But have you ever stopped to think about how all this advertising affects us as consumers?

Hey there! Let’s chat about something that’s been on everyone’s minds lately: those political party election ads that seem to be everywhere we turn. You know the ones – they flood our TVs, radios, social media feeds, and even our streets. But have you ever stopped to think about how all this advertising affects us … Read more

Unraveling Consumer Insights: Gen Z vs. Millennials and the Challenges Marketers Face

Unraveling Consumer Insights: Gen Z vs. Millennials and the Challenges Marketers Face

In today’s fast-paced digital landscape, understanding the ever-evolving consumer behaviour of different generations is crucial for marketers to stay ahead. Two generations that have captured significant attention are Gen Z and Millennials. Born into the digital age, these cohorts possess unique characteristics that shape their preferences and purchasing decisions. This article explores the consumer insights … Read more